HOW TO DELIGHT YOUR CUSTOMERS WITH AN OUTSTANDING APP
Here you can find out what structure you should follow as a digitally successful retailer.
Digitize your customers' shopping experience in 4 steps
Existing services are digitally enhanced and shopping is made more convenient for customers. Information on product ranges, services and offers is obtained and processed digitally. Processes in the store are completed more quickly and easily through the use of customers' smartphones and are supplemented by added value.
These include, above all, personalized offer communication, mobile self-scanning, article information, gamification, services, and digital payment independent of the POS. Depending on the product range, there are also size consultations, virtual try-ons, compatibility checks and much more.
Before the purchase
Generate attention through content, communication and interaction
Transmit special online events
Inform through assortment, offers, articles and added value
During the purchase
Send information through local (individualized) offers, personal address, personalized content
Simplify through mobile self-scanning and mobile payment, but also integrated ship-to-home services
Generate attention and interaction through digital signage
Upselling and cross-selling through offers tailored to the shopping cart and partner offers or Endless-Aisle
After the purchase
Information through the digital receipt and purchase-related content such as recipe suggestions or sports tips
Generate attention through gamification, awards, collection points
Reactivation through vouchers for the next purchase, discounts for the online store or for a friend to forward
Upselling and after sales - sale of warranty extensions, accessories to purchased items or add-on products such as stadium tickets to the purchased fan shirt, purchase-related content such as an assembly manualIn addition, the possibility for feedback on the purchase
Accompanying the purchase and the time in between
Communication on products with matching content, availability, special offers and dealsInteraction by company and products
Loyalty through matching programs, trading cards, coupons, statuses, awards or the like.
Obviously, these steps guide through the typical AIDA process (Attention - generate attention, Interest - arouse interest, Desire - trigger desire and Action - perform purchase).
They also guide customers back to the beginning of the process for the next purchase through appropriate after-sales features and communications. Ideally, consumers thus come to a closed loop between them and the retailers.
Have fun creating your concepts - your team from The Shoring Company