Digital solutions that actually move retail forward.
From idea to scalable platform – fast, measurable, impactful.
Crafted with passion and 🖤 made in europe.
Proof over promises
Ready to take your customer experience to the next level?
0
0
0
0
0
0
0
0
0
6
0
0
0
0
0
0
0
0
0
2
0
0
0
0
0
0
0
0
0
0
monthly users interacting with our products.
0
0
0
0
0
0
0
0
0
3
0
0
0
0
0
0
0
0
0
0
of Germany’s leading grocers rely on us
0
0
0
0
0
0
0
0
0
2
0
0
0
0
0
0
0
0
0
6
of expertise combining tech and retail experience.
What drives us is simple:
Making your project a success.
We are a team of experienced retail and digital experts with backgrounds at companies like Lidl, Kaufland, BAT, adidas and QVC where we turned complex initiatives into measurable results. Today, we work as an extension of your team, building custom loyalty platforms, retail apps (B2C, B2B, D2C), retail media solutions and e-commerce platforms that turn traffic into revenue.
Tobias Kern
Founder and CEO of
The Shoring Company
Come by, say hi!
Let’s talk about your ideas and how to turn them into reality.
OMR 2026
Discover how we bring creativity to life with our expert team in retail.
UNITI Expo 2026
The leading service station and car wash trade fair in Europe.
EuroCIS 2027
Our latest project showcases cutting-edge design and functionality.
We don’t stop at concepts.
We design, build and scale digital products that drive real business impact.
Meet our team
Experts in retail and technology, working side by side with our clients.
OUR
WOR
K
Explore our products
Our products are built to transform retail and loyalty, combining speed, flexibility and proven quality.
ModuLoy
A modular app platform tailored to your business, fully customizable, scalable and built to accelerate time-to-market while reducing project risk. Built on real retail experience.
FurniLoy
The modular solution for furniture and living! Reward your users for frequent transactions and let them create digital twins of their furniture pieces.
Real impact. Proven results.
What we build creates impact, measurable, scalable and proven in real-world retail.
Together with Tawfeer, we built a highly advanced loyalty platform tailored to the needs of a fast-growing retail market and young digital savvy consumer group.
The Denns Biomarkt app reached #1 in the overall app rankings in Germany and Austria and remained a top performer in “Food & Drinks” beyond that.
The Denns Biomarkt app is used by over 500,000 customers across iOS and Android, with strong and continuous growth driven by real customer value.
Market insights. Real Strategy.
Insights, perspectives and strategies for those shaping the future of retail.
Discover how retailers are ditching the 'Big Bang' launch for modular speed. Insights from our EuroShop keynote on building faster, safer, and cheaper.
Blog Details: Discover why user testing is the secret weapon for retail loyalty apps to drive engagement, reduce churn, and maximize Customer Lifetime Value.
Stop sacrificing customer retention for short-term savings. Learn why budget software leads to the highest total cost of ownership for modern CMOs.
Let's talk!
We’re always open for a first conversation. No pitch, just a real exchange.
Thank you
Frequently asked questions
