Digital solutions that actually move retail forward.
From idea to scalable platform – fast, measurable, impactful.
Crafted with passion and 🖤 made in europe.
Proof over promises
Ready to take your customer experience to the next level?
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monthly users interacting with our products.
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of Germany’s leading grocers rely on us
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6
of expertise combining tech and retail experience.
What drives us is simple:
Making your project a success.
We are a team of experienced retail and digital experts with backgrounds at companies like Lidl, Kaufland, BAT, adidas and QVC where we turned complex initiatives into measurable results. Today, we work as an extension of your team, building custom loyalty platforms, retail apps (B2C, B2B, D2C), retail media solutions and e-commerce platforms that turn traffic into revenue.
Tobias Kern
Founder and CEO of
The Shoring Company
Come by, say hi!
Let’s talk about your ideas and how to turn them into reality.
Retail Leaders Lounge
An exclusive networking and events programme for decision-makers in the trade and retail sectors.
Handelskongress 2026
Germany’s most prestigious retail event with speakers from retail, industry and politics.
Future CRM 2027
Watch us on stage at Germany’s largest conference for CRM and loyalty leaders.
EuroCIS 2027
The leading trade fair for retail technology showcases the latest digital solutions and innovations.
We don’t stop at concepts.
We design, build and scale digital products that drive real business impact.
Meet our team
Experts in retail and technology, working side by side with our clients.
OUR
WOR
K
Explore our products
Our products are built to transform retail and loyalty, combining speed, flexibility and proven quality.
ModuLoy
A modular app platform tailored to your business, fully customizable, scalable and built to accelerate time-to-market while reducing project risk. Built on real retail experience.
FurniLoy
The modular solution for furniture and living! Reward your users for frequent transactions and let them create digital twins of their furniture pieces.
Real impact. Proven results.
What we build creates impact, measurable, scalable and proven in real-world retail.
Together with Tawfeer, we built a highly advanced loyalty platform tailored to the needs of a fast-growing retail market and young digital savvy consumer group.
The Denns Biomarkt app reached #1 in the overall app rankings in Germany and Austria and remained a top performer in “Food & Drinks” beyond that.
The Denns Biomarkt app is used by over 500,000 customers across iOS and Android, with strong and continuous growth driven by real customer value.
Market insights. Real Strategy.
Insights, perspectives and strategies for those shaping the future of retail.
True retail loyalty is about connection, not coupons. Learn how owning your mobile app roadmap engages younger shoppers and drives lifetime value.
Discover why loyalty apps are no longer a luxury but a fundamental competitive arena. Learn how to leverage CRM and CLV to win the digital loyalty battle.
Discover how shopping frequency shapes loyalty strategies using German grocery and furniture retail as clear examples to drive Customer Lifetime Value.
Let's talk!
We’re always open for a first conversation. No pitch, just a real exchange.
Thank you
Frequently asked questions
